Privacy Policy

1. Appendix

2. Background

Staffordshire Garden Furniture Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, staffordshireshedsdirect.com, and everyone who purchases from us through any sales channel including Amazon marketplace. We will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur upon your first use of our site or upon making a purchase through any of our sales channels. If you do not accept and agree with this Privacy Policy, you must stop using our Site immediately and discontinue purchases through our channels.

In this Policy the following terms shall have the following meanings:

This Privacy Policy applies to your use of our Site and purchases made through any of our sales channels including Amazon marketplace. The site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

3. Amazon Marketplace Sales

3.1 Data We Receive from Amazon

When you purchase our products through Amazon, we receive certain personal data from Amazon to fulfill your order, including:

• Your name
• Delivery address
• Email address (in some cases)
• Order details (products, quantities, prices)
• Transaction reference numbers

3.2 How We Use Amazon Order Data

We use the personal data received from Amazon for the following purposes:

• Processing and fulfilling your order
• Arranging delivery of products
• Communicating with you about your order status
• Handling returns, refunds, and customer service inquiries
• Maintaining order records for accounting and legal compliance
• Preventing fraud and ensuring transaction security

3.3 Data Sharing with Amazon

When you purchase through Amazon, certain information is shared between us and Amazon:

• Order fulfillment data: We share shipment tracking information and delivery confirmations with Amazon
• Product returns data: Information about returns and refunds is shared with Amazon to process your request
• Customer service communications: In some cases, messages between you and us may be visible to Amazon through their platform

3.4 Amazon’s Privacy Policy

When you purchase through Amazon marketplace, you are also subject to Amazon’s Privacy Policy and terms of use. We recommend reviewing Amazon’s privacy practices at www.amazon.co.uk/privacy. Amazon operates as a separate data controller for the personal data they collect from you, and we are not responsible for Amazon’s data processing activities.

3.5 Your Amazon Account

If you have an Amazon account, please note that:

• We do not have access to your Amazon account password or full payment details
• We cannot modify your Amazon account settings or preferences
• For questions about your Amazon account, you must contact Amazon directly

4. Third-Party Marketplace Compliance

We sell products through various marketplaces. Each platform has its own data protection requirements:

4.1 Data Controller Responsibilities

• For data we collect directly through our website: We are the data controller
• For data collected through Amazon: Both we and Amazon act as independent data controllers
• We ensure all marketplace data processing complies with GDPR and UK data protection laws

4.2 Marketplace Communications

When you purchase through a marketplace:

• Customer service communications may occur through the marketplace messaging system
• We may contact you directly using contact information provided by the marketplace for order-related purposes only
• We will not use marketplace customer data for marketing unless you have separately opted in through our direct channels

5. What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

6. What Are My Rights?

Under the GDPR, you have the following rights, which we will always work to uphold:

• The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.
• The right to access the personal data we hold about you. Part 13 will tell you how to do this.
• The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.
• The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 15 to find out more.
• The right to restrict (i.e. prevent) the processing of your personal data.
• The right to object to us using your personal data for a particular purpose or purposes.
• The right to data portability. This means that, if you have provided personal data to us directly, we use it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
• Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

7. What Data Do We Collect?

Depending upon your use of our Site and/or purchases through our sales channels, we may collect some or all of the following personal and non-personal data:

• Name
• Date of birth
• Gender
• Address (billing and delivery)
• Email address
• Telephone number
• Business name
• Job title
• Profession
• Payment information
• Order history and transaction details
• Marketplace order reference numbers
• Information about your preferences and interests
• Customer service correspondence
• IP address
• Image Uploads
• Web browser type and version
• Operating system
• Delivery tracking information
• Returns and refund information

8. How Do We Use Your Personal Data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data will be used for one of the following purposes:

• Providing and managing your Account
• Providing and managing your access to our Site
• Personalising and tailoring your experience on our Site
• Supplying our services to you. Your personal details are required in order for us to enter into a contract with you
• Processing and fulfilling orders placed through any sales channel
• Arranging delivery and tracking shipments
• Processing returns, refunds, and exchanges
• Providing customer service and support
• Maintaining transaction records for legal and accounting purposes
• Preventing fraud and unauthorized transactions
• Personalising and tailoring our services for you
• Communicating with you about your orders and deliveries
• Responding to emails, calls, or marketplace messages from you
• Supplying you with information by email that you have opted-in to (you may unsubscribe or opt-out at any time by contacting us by staffordshireshedsdirect@aol.com)
• Analysing your use of our Site and gathering feedback to enable us to continually improve our Site and your user experience

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email and/or telephone and/or text message and/or post with information, news, and offers on our products and/or services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

Third Parties whose content appears on our Site may use third-party Cookies, as detailed below in Part 14. Please refer to Part 14 for more information on controlling cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.

If at any point you wish to query any action that we take on the basis of this or wish to request ‘human intervention’ (i.e. have someone review the action themselves, rather than relying only on the automated method), the GDPR gives you the right to do so. Please contact us to find out more using the details in Part 15.

9. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected.

Personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) subject to implementation of the appropriate technical and organisational measures required by this Regulation in order to safeguard the rights and freedoms of the data subject (‘storage limitation’).

If you want to know how your personal data is stored, you can ask us by contacting us via staffordshireshedsdirect@aol.com, 01782 533 068.

10. Where Will You Store or Transfer My Personal Data?

We will only store or transfer your personal data within the United Kingdom and the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the GDPR or to equivalent standards by law.

Where we transfer your data to a third party based in the US, this may be protected if they are part of appropriate data transfer mechanisms. More information is available from the European Commission.

Please contact us via staffordshireshedsdirect@aol.com or 01782 533 068 for further information about the particular data protection mechanism used by us when transferring your personal data to a third country.

11. How Do You Keep My Personal Data Secure?

The security of your personal data is essential to us and to protect your data, we take a number of important measures, including the following:

• SSL certificate
• Password secured database
• Strong passwords to enhance website security
• Secure data transmission protocols with marketplace platforms
• Regular security audits and updates
• Restricted access to personal data on a need-to-know basis
• Staff training on data protection and security

We will not share any of your personal data with any third parties for any purposes, subject to the important exceptions detailed below.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

We may sometimes contract with the following third parties to supply certain services. These may include:

• Marketplace platforms (e.g., Amazon, eBay): For processing orders, payments, and facilitating sales
• Payment processors: For processing transactions
• Delivery and courier services: For shipping products to you
• Customer service tools: For managing communications and support
• Marketing platforms: Only if you have opted in to marketing communications
• Cloud storage providers: For secure data storage
• Accounting software providers: For financial record-keeping

If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law.

If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR.

12. How Can I Control My Personal Data?

In addition to your rights under the GDPR, set out in Part 6, when you submit personal data via our Site or through marketplace purchases, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing via staffordshireshedsdirect@aol.com, 01782 533 068).

You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

You may access certain areas of our Site without providing any personal data at all. However, to use all features and functions available on our Site or to make purchases, you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies. For more information, see Part 14 and view our cookie policy displayed on our website.

13. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it via staffordshireshedsdirect@aol.com, 01782 533 068.

14. Cookies

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of our Site and to provide and improve our products and/or services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us.

All Cookies used by and on our Site are used in accordance with current Cookie Law.

Before Cookies are placed on your computer or device, you will be shown a prompt “By continuing to use the site, you agree to the use of cookies. More information” requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of our Site may not function fully or as intended. You will be given the opportunity to allow only first-party Cookies and block third-party Cookies.

Certain features of our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that our Site may not work properly if you do so.

Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our Site is used. This, in turn, enables us to improve our Site and the services offered through it.

The analytics service(s) used by our Site use(s) Cookies to gather the required information. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of our Site, it does enable us to continually improve our Site, making it a better and more useful experience for you.

For further details on which cookies are used on the site, please contact the developer of the site by email customerservices@bwar.co.uk.

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed.

You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

15. Contacting Us

16. Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection, or if we add new sales channels or marketplaces.

Any changes will be immediately posted on our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our Site or upon your next purchase following the alterations. We recommend that you check this page regularly to keep up-to-date.